BroadSoft, Inc
Mar 7, 2017

Frost & Sullivan Survey: 90% Of Telecom Providers Believe Integrated Cloud-based Platforms Speed Time To Market

Research finds that cloud-based unified communications and collaboration platforms can enable telcos to remain competitive in a rapidly evolving market

GAITHERSBURG, Md., March 07, 2017 (GLOBE NEWSWIRE) -- According to a survey conducted by Frost & Sullivan in collaboration with BroadSoft, Inc. (NASDAQ:BSFT), 90% of telecom providers believe that integrated, cloud-based platforms speed time to market for the delivery of unified communications offerings to business customers. The survey results indicate that an integrated SaaS cloud-based unified communications and collaboration (UC&C) platform can enable telecom providers to remain competitive in a rapidly evolving market through enhanced offerings, reduced sales cycles, and new revenue opportunities.

Why Turn-Key Solutions Have Many Benefits
Why Turn-Key Solutions Have Many Benefits


The findings of the SaaS revolution report conducted by Frost and Sullivan were based upon in-depth interviews with 20 senior executives at major global telecom providers during the fourth quarter of 2016. From the research, it is clear that the business priorities of telecom providers need to change with the rapidly evolving UCaaS market, as 90% of respondents indicate an integrated, cloud-based platform speeds time to market; 63% believe it reduces reliance on scarce resources; and more than half (52%) believe it enables them to transition from a CAPEX to a more profitable SaaS OPEX model.  

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Key Report Findings:

"The UCaaS market is witnessing accelerated adoption and intensified competition, and service providers are uniquely positioned to capitalize on and lead this transformation," said Elka Popova, North American Program Director, Connected Work, Frost & Sullivan. "This survey afforded us an in-depth view of service provider priorities, challenges and strategies, with the conclusion that a managed platform simplifies and reduces the cost of service delivery while ensuring a comprehensive and continuously updated offering is always available to service provider customers."

"Telecom providers recognize that rapid and cost effective product innovation is a key business driver in the dynamic and highly competitive UCaaS market, and are increasingly looking to vendors to offer flexible and innovative delivery options," said Taher Behbehani, chief digital and marketing officer, BroadSoft. "To help telecom providers meet this market challenge, BroadSoft remains focused on developing and offering a complete range of delivery models, including BroadCloud, a PaaS offering and our Powered by BroadSoft go-to-market program."

The report, "Service Providers: Are You Prepared for the SaaS Revolution?" is available for download here.

About Frost and Sullivan:

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion

About BroadSoft:

BroadSoft is the technology innovator in cloud communications, collaboration, and contact center solutions for businesses and service providers across 80 countries. We are the market share leader for cloud unified communications with an open, mobile and secure platform trusted by 25 of the world's top 30 service providers by revenue. Our BroadSoft Business application suite empowers users and teams to share ideas and work simply to achieve breakthrough performance.

For additional information, visit www.BroadSoft.com.

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For further information contact:



Investor Relations:

Chris Martin

+561-404-2130

cmartin@broadsoft.com



Media Contacts:

Brian Lustig, Bluetext PR

+1 301.775.6203

brian@bluetext.com



Niaobh Levestam, BroadSoft

+447919605660

nlevestam@broadsoft.com

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Source: BroadSoft, Inc.

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