"We've come to a tipping point
because the old PBX systems that powered communications are on their way out and are no longer being replaced or upgraded with like for like. The cloud is viable, broadband can accommodate it, the PBX vendors are no longer around and workers need more mobility," said
Key Survey Findings:
Cloud UC adoption and value accelerating across all market segments
While early stage cloud adoption is typically concentrated in the small business market, the survey finds medium and large enterprise segments rapidly catching up. Survey respondents believe that by 2020, UCaaS/Hosted PBX share will increase to:
76% of survey respondents also said the cloud makes it easier for enterprises to adopt advanced UC features - contributing to higher customer value and revenue opportunities.
An infographic accompanying this release is available at
Mobility Integration and Experience are
While mobility is a key priority for enterprises, the user experience of real-time unified communications on mobile delivered "Over The Top (OTT)" has not quite kept pace. For this reason, native mobile integration - which delivers an integrated mobile experience within the device's native mobile dialer - has emerged as a key user experience driver for businesses. 89% of survey respondents believe that native mobile integration is an important requirement for mobile solutions. At the same time, results show over 90% of UC business users will require mobile integration - an opportunity for telcos in 2017 to deliver a superior native end-to-end mobile business experience.
Cloud Contact Center momentum
Along with UC, contact center solutions are also rapidly shifting to the cloud. By 2020, survey participants forecast that 43% of contact center seats will be cloud based. 84% of survey respondents also consider predictive analytics functionality to be important to end-users, suggesting businesses will increasingly seek analytics-based cloud contact center solutions that integrate with UC and team collaboration applications to enhance the customer experience.
Team Collaboration is key business user requirement
Team collaboration is emerging as a key opportunity for telecom providers, a notable trend as enterprise messaging apps gain traction in the enterprise. 78% said team collaboration is an important end user requirement in their respective markets, while 95% believe integrating team collaboration into their UCaaS offers represents a significant business opportunity.
For additional information, visit www.BroadSoft.com.
Brian Lustig, Bluetext PR for BroadSoft US
Andy Crisp / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200
Terry Alberstein, Navigate Communication
+61 (0) 458-484-921
News Provided by Acquire Media